We were approached by the team at Yogi to create their brand book and visual identity, establishing a premium aesthetic that was in line with the superior craftsmanship of their footwear.
Yogi’s origins date back to the late 1990s when they created premium footwear in Portugal, so we focused on this heritage to produce imagery that covered all touchpoints of the Yogi direction – the handcrafted quality, clean silhouettes and considered construction.
We then showcased the imagery by designing and producing a 40 page brand book, building a beautifully tactile piece that will reintroduce the brand globally.
go feet first
We also created a lookbook for the women’s collection, casting the perfect face of Yogi and creating imagery and a newspaper design that reflected the brand’s pared back, contemporary approach.