PUMA x Manchester City CNY Launch

Puma and Man City are celebrating Chinese New Year with a limited-edition collection that combines club heritage with references to the new Lunar Year and Chinese culture.

We linked up with the team to create the launch campaign imagery and motion featuring key players including Haaland, De Bruyne, Walker and Ederson.

Covering all aspects of concept and creative production across the player and fan shoots, we wanted to fuse Chinese culture with fashion and football to create stylised content that will engage global Man City fans.