U.S. Polo Assn. approached us to launch their boys’ collection in the UK with a premium, authentic campaign that was true to the brand’s rich heritage.
Working closely with the US team, we ensured the U.S. Polo Assn. brand was introduced in a proud and bright direction, giving a nod to the brand’s polo roots and creating imagery relevant to UK retailers.
LACED JNR services included full campaign production including concept and casting, styling, art direction and full post production.