STARTER SPORT

Continuing our brand work with Starter, we were briefed with creating campaign visuals for the Starter Sport category.

We wanted to deliver a believable but aspirational edge to the campaign imagery and film – creating and directing training scenarios that demonstrated the technical and performance qualities of the apparel collection, as well as hero the iconic Starter branding.

We scouted a spot-on sports location that allowed us to represent Starter as a true multi-sport brand, creating a diverse deck of assets to be used throughout the season across all fan channels and retail partners.