New Era x Tottenham Together for glory

Continuing our work with New Era Football, we were tasked with creating the new season campaign, kicking off with Tottenham Hotspur.

Working closely with the brand and club, we wanted to celebrate the loyalty and passion of real Spurs fans, creating an authentic campaign direction that is of the moment – fans are finally getting back to the stadium and supporting their club together.

We captured stills and motion with five fans in key spots around the stadium, getting to know why Tottenham Hotspur is their team. Each fan repped individual New Era headwear styles and talked to us in their own words, on their own turf.

Dialling the campaign up for social, we created engaging edits to be used across New Era and Tottenham FC channels – highlighting stand-out quotes from each fan to work across the stills campaign for online and in-store.