New Era NBA Holiday Campaign

New Era briefed us with creating the next installment of the NBA Shoot Your Style campaign, building on our existing narrative to deliver another authentic, real campaign direction.

Casting a group of three friends who represent themselves with confidence and ambition, we wanted to create aspirational but relatable imagery with the signature New Era attitude.

Creating a believable styling direction, we needed to ensure the team apparel worked with our models and mixed in headwear in an authentic way. We directed and captured both stills and video to work across all New Era brand channels.

We also ensured that the campaign direction adapted to an impactful and engaging retail campaign. We designed in-store POS and campaign windows that championed this authentic but aspirational approach.