New Era Global Conference

THE BRIEF

Continuing our partnership with the New Era team, we were briefed with working with them on their global brand conference – transforming Old Trafford into an on-brand New Era event space where the team could introduce their upcoming collections and campaigns.

THE SPACE

We created a full New Era branded experience, transforming corridors to recreate the Old Trafford tunnel and designing multiple spaces to showcase the collections (also introducing our Snapback and Since 1920 campaigns to the wider New Era team).

From recce and creating schematics through to design, production and overnight installation, we worked closely with both New Era and the Old Trafford site team to ensure the event space reflected the brand’s aesthetic.

THE SHOW

We were also tasked with capturing all of the event action, producing a slick edit that showcased the apparel collection and creating backstage candid content featuring the New Era squad.

LOOK BOOK

During the event we also created a backstage set, capturing key looks with the models behind the scenes of the runway show.

Next Project

New Era Since 1920

View Project
Laced Creative x New Era x Creative Agency

THE EDIT

VIEW THE EDIT
Laced Creative Lyle and Scott Campaign

LACED JNR

VIEW LACED JNR