Continuing our partnership with the New Era team, we were briefed with working with them on their global brand conference – transforming Old Trafford into an on-brand New Era event space where the team could introduce their upcoming collections and campaigns.
We created a full New Era branded experience, transforming corridors to recreate the Old Trafford tunnel and designing multiple spaces to showcase the collections (also introducing our Snapback and Since 1920 campaigns to the wider New Era team).
From recce and creating schematics through to design, production and overnight installation, we worked closely with both New Era and the Old Trafford site team to ensure the event space reflected the brand’s aesthetic.
We were also tasked with capturing all of the event action, producing a slick edit that showcased the apparel collection and creating backstage candid content featuring the New Era squad.
During the event we also created a backstage set, capturing key looks with the models behind the scenes of the runway show.