We linked up with Money to capture fresh campaign imagery for the latest junior collection.
Dialling up the Money attitude and personality, we cast next gen superstar Akai who personifies LACED JNR – ambitious, a big motivator of others and believes in working hard and playing hard (on the football pitch).
We hit up a London rooftop to showcase the new season drops – featuring cool, streetwise pieces with the statement Money branding.
LACED JNR covered all creative aspects of the project from concept and casting, production, art direction, retouch and design.
We’re stoked to create another awesome kids campaign with Money, and are already making moves with the next season.
Hit us up at @laced_jnr for more LACED JNR campaigns.