‘Made For This City’ is the real-talk mantra that we created for the Autumn/Winter Lee Cooper footwear and accessories campaign.
We wanted to reach the Lee Cooper fan who sees their city as part of their identity, they need footwear and bags that work for where they’re at now and where they want to go.
We created a visual direction that brought a fresh, authentic energy – hitting up a London rooftop and the surrounding city streets. Covering campaign concept, production and art direction, we also designed and artworked all digital and retail campaign assets and guidelines, ensuring a consistent roll-out across all retail partners.
Made For This City