We were approached by Footasylum to reposition and reignite the visual approach to their Nike customer and ongoing brand communications.
Working closely with the UK Nike team, we produced the Footasylum x Nike brand book, outlining an authentic, relevant and credible Nike brand identity for Footasylum.
From identifying the Footasylum x Nike customer base through focus groups and customer profile photoshoots, to kick-starting their creative direction, we re-engaged Footasylum‘s Nike customer with a socially charged campaign.
We produced and directed the kick-off campaign photoshoot, casting a creative collective of up and coming musicians, stylists and dancers to create a social buzz and ignite brand heat.
Our campaign covered all channels with a key focus on London stores, for which we designed and produced in-store POS, ensuring a localised, real approach that spoke directly to the urban Nike consumer.
We were also tasked with localising the urban Nike consumer to focus on their Northern stomping ground. We created a story that took Nike from the Footasylum stores to the streets with an authentic, hyper-local approach that also covered their female fans.