Nike x Footasylum
The Mission
We were approached by Footasylum to reposition and reignite the visual approach to their Nike customer and ongoing brand communications.
Working closely with the UK Nike team, we produced the Footasylum x Nike brand book, outlining an authentic, relevant and credible Nike brand identity for Footasylum.
THE APPROACH
From identifying the Footasylum x Nike customer base through focus groups and customer profile photoshoots, to kick-starting their creative direction, we re-engaged Footasylum‘s Nike customer with a socially charged campaign.
We produced and directed the kick-off campaign photoshoot, casting a creative collective of up and coming musicians, stylists and dancers to create a social buzz and ignite brand heat.
Our campaign covered all channels with a key focus on London stores, for which we designed and produced in-store POS, ensuring a localised, real approach that spoke directly to the urban Nike consumer.
We were also tasked with localising the urban Nike consumer to focus on their Northern stomping ground. We created a story that took Nike from the Footasylum stores to the streets with an authentic, hyper-local approach that also covered their female fans.
