Continuing our work with Lyle & Scott, we created new season campaign imagery for their Boys collection, championing the classic designs and true authenticity of the brand.
Creating visuals in line with the Lyle & Scott modern menswear approach, we captured candid, laid-back content that showed a sense of independence and streetwise attitude. We also produced ecomm imagery, including defining the Lyle & Scott Boys ecomm guidelines for future collections.
We managed all aspects of the project from casting, concept and production through to art direction and retouch.
The campaign imagery and ecomm content was shared across Lyle & Scott digital brand channels and retailers including NEXT.