Continuing our creative partnership with the team at Lee Cooper, we were briefed with creating a vibrant, playful campaign for their kids category.
We created ‘London Is Our Playground’ to continue the brand’s London link and represent the carefree but streetwise Lee Cooper attitude and energy.
We scouted a central London playground that was the perfect location for the Lee Cooper vibe, securing all the fun stuff – permits, props, kid’s licenses, basecamps; it was an awesome shoot with a dance school squad aged from toddlers to teens.
Our LACED JNR services also covered full campaign guidelines for the brand’s global partners.
From concept through to production, art direction and design, we’re stoked to add Lee Cooper to the LACED JNR mix.
LONDON IS OUR PLAYGROUND