Lee Cooper Global Campaign

Briefed with creating the Lee Cooper global campaign for the new season, we wanted to dial up the denim brand’s London heritage, rebellious youthful energy and sense of Summer adventure.

‘London Is Ours’ celebrates the Lee Cooper attitude and roots with a disruptive, spirited campaign that establishes the brand message across all territories.

We also created campaign content with a key focus on footwear and accessories including social edits and candid BTS style visuals.