Berghaus briefed us with creating their latest campaign to launch the new season at JD Sports. We wanted to find common ground for the outdoors brand, creating an authentic direction that was true to the Berghaus adventurer spirit, but one that still resonated with the JD attitude and styling.
We covered all aspects of the campaign from concept, creative production and art direction, to post production for JD social and digital channels and retail design.
BERGHAUS X JD
The campaign rolled out across JD stores nationwide to include window takeovers, in-store POS and branded lightboxes.