ellesse x Liam Hodges SS20

Following on from the debut Liam Hodges x ellesse collaboration, the brands have teamed up for the spring summer season, diving into the ellesse 80s archives to design a heritage, tennis- inspired collection infused with the Liam Hodges signature exaggerated cuts and statement prints.

We were tasked with creating campaign, ecomm and sales assets to launch the collection across trade, social channels and the ellesse website.

Product focus was key for the trade sales book, we conceptualised, cast and directed candid imagery shot on film to work in the Liam Hodges brand DNA, highlighting the collection pieces, styling and details.

ellesse x Liam Hodges

Alongside the creative, we produced clean, crisp imagery in-line with the ecomm guidelines that we also created for the team ahead of their uk site relaunch.

Covering the post production of the campaign and trade assets, we also designed and artworked an editorial style lookbook that introduced and detailed the full collection ahead of launch.

“We want to champion people who are doing their own thing, no matter what’s happening in the world that might get in their way”

Liam Hodges
LACED Creative ellesse x Liam Hodges Campaign
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