To celebrate 20 years of size? New Era have collaborated with Contemporary Artist Dave White on an exclusive collection inspired by his iconic Apex artwork.
We were asked to create a limited edition card that would be gifted with purchase and included as part of the brand’s influencer outreach plan, the brief being to design and produce a special piece that reflected White’s dynamic art and the premium quality of the Apex collection.
We wanted to really hero White’s expressive artwork and create a piece that would guarantee social sharing and content capture. Contrasting a matte stock with premium production elements and triplexing effect, each card has been hand numbered and signed by White, with the signature sleeve adding to the exclusive appeal of this collab.
NEW ERA x DAVE WHITE