Lacoste x JD Sports

Continuing our partnership with Lacoste we were briefed with creating new season brand assets to be used across JD Sports channels and in all stores.

With a key focus on footwear, we were tasked with finding a creative solution that represented the Lacoste brand identity and appealed to the JD consumer, engaging with them across all JD retail and digital points.

We scouted a new location that combined clean concrete surfaces with cool architecture, the ideal background for a core collection of footwear silhouettes and tonal apparel.

Covering all aspects of the shoot production, we worked closely with Lacoste international brand teams and JD to ensure the direction, casting and styling was authentic and aspirational.

We also covered all post-production – artworking the campaign for social, digital and an all-store roll out.