LACOSTE POWERCOURT

Continuing our work with the team at Lacoste, we were briefed with creating a campaign to launch the new Powercourt at JD Sports.

There’s nothing better than unboxing a fresh white silhouette, so we wanted to hero the quality, simplicity and style of the Powercourt with a clean visual direction that leveraged the JD consumers’ love of an iconic court release.

We developed a premium photography and design direction that had a strong product and branding focus to create impactful multi-channel assets. Covering campaign concept, production and design direction, we ensured our imagery and motion was in line with both Lacoste and the JD style and attitude.

With a key focus on social, we created engaging edits that championed the Powercourt release and focused on its styling and core appeal.