Henri Lloyd ‘Buoys’

The ‘Buoys’ Collection

Creating campaign content for the first Henri Lloyd boys collection across the UK and Europe was an awesome project for us to get stuck in to.

Launching for the summer season, the boys range captures the Henri Lloyd premium quality and innovative technology, with a key focus on functional clothing for active lifestyles. We wanted to reflect this sense of adventure with a fresh, premium direction that captured the brand’s heritage for a new generation.

Our LACED JNR services covered all of our usual production, permits and licensing, casting and art direction and post production to bring another junior brand to life.

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