LIVE THE MOMENT

ELLE is one of the latest brands to join the LACED JNR squad and we were briefed with creating the campaign to launch the collection in the UK.

Tasked with delivering a relevant, youthful creative direction, we worked in line with the global ELLE guidelines to concept and produce fresh, beautiful imagery and motion with the LACED JNR edge.

We wanted to capture the energy of the ELLE girl in the studio set-up, mixing carefully lit, stylised imagery with a more ‘behind the scenes’, carefree approach.

We also worked to the ELLE ethos of ‘adopting a green future’ and scouted another perfect location to include assets that are filled with botanical beauty.

LACED JNR covered all aspects of the project from casting, concept and production through to styling and art direction. We also brought the imagery to life in our design studio, creating cool lock-ups, gifs and video edits for social.

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