Canterbury England Kit 2017/18 Launch

Following on from our previous England jersey launch window at Twickenham, we were tasked with delivering the retail campaign for the 2017 kit launch at the stadium. We wanted to create a visually impactful and dynamic window that really brought the campaign imagery to life and showcased the fit and design of the jersey.

We focused on lighting the windows with a striking lightbox and neon elements to combat the heavily tinted windows at the stadium and really highlight the new jerseys on the bespoke mannequins.

From design and artwork, through to print production, build and installation we managed all elements of the window, ensuring an efficient ‘one-stop’ service for the Canterbury retail team.