Lee Cooper Kids SS21

This season the Lee Cooper kids are taking over! Continuing our partnership with Lee Cooper, for Spring/Summer we have cast an awesome kid’s squad who represent the energy, attitude and style of the brand.

Dialling up the East London spirit and independence, we’ve created a campaign that showcases the latest collection in a fun and youthful way to a global audience across all brand touchpoints.

With an equal focus on creating content for footwear partners, we wanted to add to the vibrancy of the shoot with a playful post-production direction that maximised imagery with a layered collage effect.

As always we had an absolute blast creating this project, working closely with the brand team across casting, concept, shoot production, art direction and design. We’re psyched to already be cracking on with the next installment for Autumn Winter…

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