Continuing our work with the awesome team at MA.STRUM, we created the SS17 campaign imagery to coincide with the brand’s new pared-back aesthetic.

Developing a creative direction to work with the slick monochrome branding and new collection, we wanted to reflect this focus on product, delivering campaign imagery with a distinct fresh season approach.

We wanted the location to demonstrate the considered garment construction, selecting cool stone and strong architectural surroundings to create a premium but effortless vibe. We also hit-up the studio to flex the ‘back to basics’ attitude of the brand, creating clean, simplistic visuals that are all about wearable, quality pieces.

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