Firetrap Kids Campaign

THE Mission

We wanted to reference the Firetrap brand roots for our Junior campaign, producing a creative direction with a confident, considered approach.

We designed and constructed an urban-inspired set that maintained the Firetrap edge and allowed us to hero the more colourful and sporty appeal of the kids apparel.

Managing full shoot production, set-build and post production, we dialled-up the Firetrap attitude for the new season junior collection.

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THE EDIT

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