As part of a wider Footasylum and Nike project, which you can see some more of here, we were also tasked with localising the urban Nike consumer to focus on their Northern stomping ground.
Knowing both brands as well as we do, we created a story that took Nike from the Footasylum stores to the streets with an authentic, hyper-local approach that championed some key Nike apparel and footwear, including silhouettes such as the Air Max 95, Air Force 1 and Max 90.
